BBC
A collection of bullet-proof clothing by Colombian designer Miguel Caballero has been launched in South Africa. South African businessman Ari Ben David has opened a showroom for the fashion label and intends to open a shop.
He told the BBC he was drawn to the collection because of the "serious crime situation in South Africa".
Mr Caballero's clothes can withstand shots from 9mm pistols to AK-47s and clients fearing knives can pay extra for stab-proofing.
The clothing line features suits, suede and leather jackets, raincoats, shirts, vests and denim ware for both men and women. Mr Ben David said they were "very fashionable" and "very difficult to differentiate these clothes from any other normal clothes".
'Very expensive'
South Africa is infamous for its high levels of violent crime. Johannesburg's well-off residents and military experts attended the event in Johannesburg on Tuesday evening.
Mr Ben David told the BBC News website that unfortunately the clothes were "very expensive" and "were out of reach for the ordinary person". The South African businessman said that most of his trade would be coming from security personnel as he was "well-connected with the military".
Mr Caballero's label was founded in 1992 in Colombia's capital, Bogota - notorious for violent kidnapping and murder. The business has since expanded to 16 countries, with South Africa being the most recent.